Naming our new magazine was hard work.
You would think it would be easy to come up with a short, snappy, memorable name that summed up this whole every day moment/paper crafting/instant memory keeping industry that is emerging since the advent of Project Life/pocket style scrapbooking. A name that captured the essence of what we are trying to do with this new publication — a name that was easy to remember, easy to spell, easy to google and easy to pronounce.
I spent MORE time deciding on a name than I did deciding what content I wanted in Issue 1.
I had lists and lists and lists of names. I had a ton of possibilities.
I used my notes app on my phone to write in names as they came to me. I scribbled others in a notebook.
Some were ridiculous.
Others were maybes.
None were definites. We did keep coming back to Hello Life — but it felt too safe and not quirky and snappy enough.
The Support Team girls and I tossed names around with each other for days. We had a mega brain storming naming session online over a series of days.
The winning name was The Paper Pear. It didn’t feel *quite* right but I liked it. It was certainly quirky enough, had the word paper in it and it rolled off the tongue nicely. However, there was already a homewares business with the same name.
Back to the drawing board.
Then I THOUGHT I had found the perfect name. I was reading a party planning story and the word “confetti” jumped out of the page.
THAT WAS IT!
It was happy, fun, quirky and hinted at the magazine being a paper crafts one. I set about designing a logo and the Support Girls were excited (and probably rather relieved) that I had finally found a name. But my plans came to a crashing halt when I found out that there was a party planning magazine in the works using the same name already.
Back to the drawing board. Again.
I grieved for that name for a little while. I trusted that everything happens and evolves as it’s meant to and took the advice of the Support Girls who all assured me that when the right name came along, I would KNOW.
And they were right.
For some time, the magazine was called no name. I found it hard to continue working on Issue 1 when the poor publication didn’t even have a name but we marched on.
One day I typed myself a to do note in my phone about needing to “Jot down some marketing ideas..”
And that was it!
JOT jumped out at me.
And it just felt right.
And so Jot Magazine was born.